Wednesday, December 29, 2010

Thinking about trying the Kimkins diet?

Perhaps you should think again. The court ordered statement was just posted on the Kimkins diet website.

The California Riverside County Superior Court has ruled in Jeanessa Fenderson, et al. v. Heidi Diaz, Kimkins, Case No. 483005 that Heidi Diaz and Kimkins have engaged in false advertising and fraudulent business practices. The Court found that Defendants Kimkins and Heidi Diaz aka "Kimmer" during the class period, (January 1, 2006 through October 15, 2007, hereinafter "Class Period") have falsely represented the success of the Kimkins diet in that Heidi Diaz, as creator of the Kimkins diet, lied about her representations concerning the amount of weight she lost on the Kimkins diet. The Court also found that the "after diet" images promoted to be Heidi Diaz aka "Kimmer" following the alleged use of her Kimkins diet, posted on the Kimkins.com website and advertisements during the Class Period were not Heidi Diaz, but were actually misappropriated images of models who were used to mislead the public into believing that Heidi Diaz aka "Kimmer" was successful in her weight loss. The Court also found that Defendants, Kimkins and Heidi Diaz aka "Kimmer" used false testimonials on the Kimkins website during the Class Period to mislead the public as to the success of the Kimkins diet. The Court also found that Kimkins and Heidi Diaz aka "Kimmer" used misappropriated photographs of 41 models that were used with false testimonials on the Kimkins.com website during the Class Period to mislead the public as to the success of the Kimkins diet.
Is this really a diet you would want to follow? Paying money to this woman?