Anoretix

Anoretix is a weight loss pill. Who on earth came up with this name? Yes, I know that "anorexic" literally means "loss of appetite" but don't most of us associate it with anorexia nervosa?

Anorexia nervosa is a serious, often deadly, eating disorder. Medusa has written extensively about it. Eating disorder victims should not have any further encouragement to starve themselves.

I wonder if there was some marketing team behind this name. Or just an ignorant internet marketer. Very ignorant.

The Anoretix web site is a typical weight loss product sales page. The head line announces "I lost 12 pounds in 72 hours" next to a stock photo of a slim woman with tape measure. Some testimonials. Promise of a lifetime money back guarantee. Whose lifetime?

By the way; these testimonials? How many of you go back to a web site where you made a purchase just to submit a testimonial? And post progress updates? I have never done it. I don't even give feedback reviews on Amazon for a product I like.

Not that I believe for a minute that this product is any more helpful for weight loss than any other pill. Actually, it is a combination of some 9 other weight loss products that all are supported by some undisclosed studies and research. Just the usual "clinically proven" nonsense. And the "patented" or "patent pending" statement. As if a product needs to be proven effective to get a patent.

Many affiliates have jumped on the Anoretix train and it seems that very few of them have any knowledge about weight loss. A google search returns 40,000 hits. Blogs, ads, web sites. Hoping to cash in from desperate dieters. I hope they all fail.

One of the sites I looked up actually provided some interesting info; inadvertently, I'm sure. They said: "Most diet pills have about a 1,000% markup meaning that if it costs $3 to manufacture — companies sell it for $30. Which means we consumers are getting ripped off."

You can say that again. We consumers get ripped off!