The phrase game of Chicken is used as a metaphor for a situation where two parties engage in a showdown where they have nothing to gain, and only pride stops them from backing down.
This seems to be an accurate description of what's going on with the Magic Chicken Diet lately.
The Magic Chicken Diet popped up on our radar in December and was brought to our attention only because the site was made as a clone to Kimkins. There are thousands of diet sites promoting fad diets on the internet and the only reason MCD attracted any interest was due to the similarities with Kimkins. Apart from the cloned site, the "catch terms" on the front page could have been directly taken from the Kimkins site, and perhaps they were. The similarities are carrying over to the FAQ page where issues that Kimkins has come under scrutiny for are addressed. For example "consult you doctor" and "no, we don't promote laxatives".
When MCD was first discussed on LCF, a former Kimkins admin, Becky, came out to defend the Chicken Lady. She seemed to have intimate knowledge of the Magic Chicken Diet and it's founder as she said:
"They can like it or not, but she was not a fraud, she was successful and real, and was well within her rights to start a business selling her diet. Contrary to their misinformed opinion, anyone can sell a diet, without a doctor or nutritionist affiliated, as long as it is within minimal safe legal standards, which hers was (and Kimkins isn't). She stated up front what the diet was better than Kimmer did (low carb, low cal, low fat), offered more support and more caution than Kimmer did, and kept calories higher, up within the range of MANY commercial diets that operate freely and unimpeded. The site cost her money she may or may not have recouped, and it certainly deprived her overnight of a stream of revenue she no doubt counted on. She has lost her business (and hopes of funding reconstructive surgery, apparently) right before what should have been her busiest season."
Fraud? I'm not aware of anyone that has questioned that Bonnie lost her weight, and we don't have a problem with it. We just don't like the diet, and should be allowed to say so.
Minimal safe legal standards? Kept calories higher? Just because you state that the diet provides 800 - 1200 calories doesn't make it so. Look at the sample menus. There is no way to get 800 calories following the suggested menu. And the calorie limit isn't stated on the front page or the FAQ, just on the menu page that's available to members only (and to yucky's friend's cousin, apparently - but that menu wasn't posted until several days after Becky's post).
She stated up front what the diet was better than Kimmer did? Yes, it did say low carb, low fat, low cal on the front page (it no longer does, by the way) but why is that different than Kimmers low carb, low cal that is clearly stated on the non-member section of Kimkins?
Offered more support? How would we know, before paying $69.95 to find out? It still says "introduction price for the first 200 members". There surely isn't much member support if there are not even 200 members on the site.
Deprived her overnight of a stream of revenue? With not yet 200 members? When the price went up from $19.95 to $69.95 just days before we blogged about the MCD so that any existing members must have paid the lower price? When there is absolutely no marketing of this site, unless Bonnie sells it on her candle route?
Her busiest season? For candles or the diet site? Again, there was NO marketing I could find of the MCD website.
Then we have the recent events on the Magic Chicken Diet dot Net site. Something is terribly wrong there, but for what reason, I have no idea. Diversion? From what, and why?
The appearance of the recent troll on LCF coinciding with the MCD dot Net rant? And, the troll's blog? With comments from the troll originating from Fresno, CA that provides Heidi's internet service?
Would Tippy Toes be involved in the MCD dot Com site? For some reason, the self-proclaimed son-in-law, Hulon, found it necessary to comment on Jimmy Moore's interview with Tippy where the MCD was just mentioned. There wasn't even anything bad said about it.
Tippy was at the time looking for a new "home", being shunned by the lowcarb community as a whole. Perhaps she found it at MCD. Surely, the Chicken Lady could use some more success stories and to get a poster girl that has been on National TV, promoting another starvation diet, would be quite a scoop for Bonnie. And, I'm sure Tippy wouldn't mind another paying job.