Looking for a new diet? There are many, many offerings online and most of them ask you for money. Some have inventive names such as Kimkins, The Magic Chicken Diet, The Genie Diet, and the WeightLoss4Idiots diet to name a few. How do you know if they offer value for your money, or if they are just out to scam you?
There are a few clues:
1) Asking for a one time payment. After you have paid, you are useless to them. They have already gotten your money and have really no interest if what they sold is working for you or not. It's not like they care about you. They just want to make money, and they did.
2) Paying for a Lifetime membership. A "Lifetime" membership will only be valid as long as the website exists, OR until the webmaster decides to lock you out by banning you for any or no reason at all.
3) No information up front. That probably means that what they sell is not worth paying for, but you will not know until you have paid.
4) No money back guarantee. Even if they claim to have one, how are you going to get your money back? This is an online business and who knows who the owner is and how to contact them. At least for kimkins, there is now a class action lawsuit. Please join if you have been scammed by Heidi Diaz aka Kimmer.
5) Exaggerated claims such as "no faster weight loss, none," "no exercise," "better than WLS,", "100 pounds in 3 months." If it sounds to good to be true, it probably is.
6) A large number of success stories and testimonials. Pretty girls and professional photos. How do you know they are true? Do these people exist? Did they do this particular diet? There is no way to find out. It is so easy to do what Kimkins did; scour the internet and copy pictures at random.
7) The owner/founder hides under a fictional name and refuses to show herself in public. Did she even do the diet herself? What are her credentials? Are the photos really of her? The pictures Kimmer tried to pass off as herself were all proven to be fake. They don't even look like the same person! And even less like the person they were supposed to resemble, Heidi Diaz.