The website looks eerily like kimkins, and they are soliciting new members:
Special Introductory Price For Lifetime Membership
Only $69.95 For First 200 Members
DISCOVER THE SECRET!
NO SURGERY, PILLS OR EXERCISE!
I Lost 160 Pounds In 10 Months on The Magic Chicken Diet Program. No Pills, No Surgery, No Exercise. This is a low carb, low calorie, low fat plan and is very simple. Less fat than Atkins, a lot less carbs than South Beach and is a much faster weight loss plan than Weight Watchers.
Looks like Tippy Toes found a new "home" after all. No wonder she has been on the boards trying to recruit members.